Digital Marketing
Digital Marketing Fundamentals: Five Updates Marketers Should Watch This Week
From search spam updates and video-first feeds to AI policy and measurement changes, this week’s developments point to a more accountable, multi-channel…
Google Ads Expands Conversion Lift to Search and Performance Max: Why Incrementality Matters
Search Engine Land reported that Google is opening Conversion Lift to Search and Performance Max, putting incremental impact more firmly into campaign…
AI in Marketing: India’s Upcoming Consultation Could Put More Focus on Transparency and Safety
India’s IT minister says a consultation paper on AI regulation is expected within a month, raising the importance of transparency and safeguards…
Google Analytics Adds User Groups Admin API: What Measurement Teams Need to Know
Google Analytics announced a User Groups Admin API update on October 5, aimed at making account and property access management easier to…
AI Copyright Debate Intensifies as Publishers Demand Clearer Rules for Marketing Content
Fresh debate over AI use in publishing is putting licensing, disclosure and human review at the centre of content marketing governance.
Meta Blocks TikTok Ads in Seven Markets: How Paid Media Teams Should Respond
Meta’s reported restriction on TikTok-parent ByteDance advertising across seven markets highlights the importance of platform diversification and campaign contingency planning.
Google’s September Spam Update Is Complete: What SEO Teams Should Check Next
Google’s September 2026 spam update finished on October 8. Here is how site owners can assess search performance without overreacting to normal…
Gmail Is Removing POP and Gmailify in January 2027: What Businesses Should Do Now
Google is removing Gmailify and Gmail's POP-based external mail retrieval in January 2027, requiring affected users and businesses to migrate their workflows.
Google Analytics Expands App Conversion Reporting and Attribution Controls
Google Analytics has expanded app conversion support across conversion performance, attribution analysis and attribution-model reporting.
Google Opens Search Profiles in India: What Creators and Publishers Need to Know
Google is opening Search profiles to creators and publishers in India, giving eligible users a new way to establish a visible identity…