Digital Marketing
Google Ads Performance Max Asset-Group A/B Testing Toggle Spotted: What Advertisers Should Know
Industry observers have reported a possible Performance Max asset-group A/B testing control in Google Ads. It appears to be a limited or…
ChatGPT Ads Creative Enhancements Set for Automatic Activation on October 29: What Advertisers Should Check
OpenAI’s help documentation says ChatGPT Ads creative enhancements are scheduled to turn on automatically from October 29, 2026. Advertisers should review the…
OpenAI Expands ChatGPT Ads to 26 More Countries, Bringing Availability to 89 Markets
OpenAI says ChatGPT advertising is expanding into 26 additional countries, taking availability to 89 markets. Here is what the expansion means for…
Meta Scales Its Generative Ads Model Across Its Advertising Ecosystem
Meta's engineering update describes a more centralised Generative Ads Model designed to support ad ranking across its advertising ecosystem.
Google Ads Adds Channel Prioritisation and Budget Allocation Controls
Google Ads is rolling out optional channel-prioritisation and budget-allocation controls across Search, Shopping, Performance Max and Demand Gen. Here's what PPC teams…
Google Makes Links More Prominent in AI Search Responses: What Marketers Should Know
Google is expanding ways to surface source links in AI Search responses, including more prominent inline links, highlighted sources and richer link…
SEO in the AI Search Era: Metrics to Track Beyond Rankings
Google’s generative-AI performance reports add visibility data to Search Console. Marketers should combine those impressions with organic clicks, engagement and conversions.
Meta’s ‘Your Algorithm’ Gives Facebook Users More Control Over Feed and Reels
Meta says Facebook users can use natural-language preferences and feedback to influence topics recommended in Feed and Reels. Here is what marketers…
Google Discover Tests ‘Dive Deeper’ AI Overviews: What Publishers Should Watch
Google’s Discover experiment places an AI-generated topic overview between some feed cards and publisher pages, making referral traffic and source visibility important…
Digital Marketing News Roundup: What Changed Across Search, Social and AI This Week
This week’s digital marketing developments include the completion of Google’s spam update, new measurement features, platform ad restrictions and renewed AI governance…